Insights

A publication for people who carry the decision.

Writing on strategy, leadership, boards, AI, research, governance and the practical work of running an organisation well. Published as thinking develops, not on a content calendar.

Financial documents and strategy papers on a desk
Strategy
6 min read

Strategy Is a Funding Decision Wearing a Strategy Costume

Most strategic plans fail before implementation starts, because nobody priced them against the balance sheet.

July 2026
Executive silhouette reviewing performance data at sunset
Leadership
5 min read

The Leadership Plateau Nobody Names

Technically excellent managers stop advancing for a reason rarely stated out loud in a performance review.

June 2026
Board pack document ready for a board meeting
Boards
5 min read

The Board Paper Test

If a board has to ask what you are recommending, the paper, and possibly the strategy behind it, has already failed.

June 2026
Laptop and tablet displaying an AI strategy dashboard
AI
6 min read

Most Companies Do Not Have an AI Strategy. They Have an AI Subscription List.

The gap between adopting AI tools and transforming how a business operates is wider than most leadership teams admit.

May 2026
Market intelligence dashboard on a large screen
Research
5 min read

Why Executives Under-Invest in Market Intelligence Until It Is Too Late

Market intelligence tends to get budget only after a competitor's move has already cost something.

May 2026
City skyline at sunset overlaid with a market chart
Market Intelligence
6 min read

Reading Weak Signals Before They Become Headlines

By the time a shift is covered in the trade press, the advantage of knowing early has already passed.

April 2026
Glass corridor leading to a boardroom
Governance
5 min read

Governance Is Not a Brake Pedal

Treated well, governance is a decision-making asset. Treated poorly, it becomes the excuse for not deciding at all.

April 2026
Architectural detail of a glass office building
Executive Communication
4 min read

Say Less, Structure More

Executive authority is rarely a function of word count.

March 2026
Glass office building reflecting a rising growth chart
Commercial Strategy
6 min read

The Commercial Case Your Mission Statement Cannot Make

Purpose-driven organisations still have to answer the same commercial question as everyone else: who pays, and why.

March 2026
Executive standing in an office, reflecting
Personal Branding
4 min read

Credibility Compounds. Visibility Does Not.

A reputation built on substance requires less maintenance than one built on performance.

February 2026
Empty boardroom table set for a meeting
Decision Making
5 min read

The Decision You Will Have to Defend in Twelve Months

Good decision-making is not about being right in the moment. It is about being defensible under retrospect.

January 2026
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